I was one of the first to back Pebble, it was the first smartwatch, the first decent one. This proves however that being first doesn’t guarantee success.
When Pebble was taking on Apple and Google it was a real David vs Goliath story, the acquisition by Fitbit could have been a good thing for Fitbit, because even Apple has changed the smartwatch into another fitness device with add on features strapped to your wrist.
This morning however, pre-orders for the pebble 2 have been cancelled and sales are no longer available through the pebble website.
Analysts say the acquisition of Pebble’s software and engineers will bolster Fitbit’s own efforts to compete in the wearable market.
We are all watching this category with anticipation as even Apple is failing to make an impact.